SSSHH — Digital Marketing Secrets
Often, we get asked, “What tools do you use in Digital Media?” Here are some of our favorites.
What platform/tools do you use for your business?
We build our sites on WordPress. It is a user-friendly platform with great plugins that pretty much can accommodate most web needs. For SEO, we use Yoast and Buffer. For security, we use Wordfence Security. For analytics, we use Google Site, Google Search Console, and Google Analytics. Since Google dominates search, we use Google products in conjunction with Google My Business for SEO. Finally, for writing assistance, we use Grammarly.
For communication, we use WhatsApp. And for file sharing and documentation management, we use Google Docs and Google Drive.
What have been the most influential books, podcasts, or other resources?
I follow Neil Patel for SEO. Between blog posts, video, and SEO tools, Neil Patel offers a full range of products to get you started on SEO and all the tools and advice to develop your skills. I am a firm believer in following those that are doing, rather than those who are just selling product.
For business planning and startups, we use Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Bill Aulet offers a step-by-step guide to cover all the areas you need to consider when launching a new business. In addition, of course, he has steps for Market share, competitive analysis, and my favorite metrics: CAC, LTV, and Churn!
For podcasts, we follow the guys at Rise25. John and Jeremey offer tons of advice on getting started and sharing what they learned over many years on building podcasts. Heck, they’ll even manage them for you if you don’t have the time or inclination to edit sound, apply to directories, etc.
